Price Per Unit Calculator

Price per unit is calculated by dividing the total price by the quantity: Unit Price = Price / Quantity. Comparing unit prices across products of different sizes reveals which option offers the lowest cost per unit, regardless of package size. Enter two or more items with their price, quantity, and unit to see the unit price comparison instantly.

Quick Answer

A 32 oz bottle at $3.99 costs $0.1247/oz, while a 16 oz bottle at $2.49 costs $0.1556/oz. The larger bottle is the better value by $0.0309 per ounce.

Common Examples

Input Result
$3.99 for 32 oz vs $2.49 for 16 oz $0.1247/oz vs $0.1556/oz (32 oz is best value)
$5.49 for 64 oz vs $3.29 for 32 oz $0.0858/oz vs $0.1028/oz (64 oz is best value)
$2.99 for 12 count vs $4.99 for 24 count $0.2492/ea vs $0.2079/ea (24-count is best value)
$8.99 for 5 lb vs $1.99 for 1 lb $1.798/lb vs $1.99/lb (5 lb is best value)

How It Works

The Formula

Unit Price = Total Price / Quantity

To compare value across products, calculate the unit price for each item and identify the one with the lowest cost per unit. This works for any consistent unit of measurement: ounces, pounds, liters, count, or any other quantity.

Savings Calculation:

To find how much you save by choosing the best-value item, multiply the difference in unit prices by the quantity you plan to purchase.

Savings per unit = Higher unit price - Lower unit price

Important Considerations

Unit price comparison is only meaningful when items are measured in the same unit. Comparing dollars per ounce of one product to dollars per liter of another requires converting to a common unit first. This calculator compares items as entered, so make sure all items use the same unit for an accurate comparison.

Worked Example

Compare two bottles of olive oil. Bottle A costs $3.99 for 32 oz. Bottle B costs $2.49 for 16 oz.

Unit price of Bottle A: $3.99 / 32 = $0.1247 per oz.

Unit price of Bottle B: $2.49 / 16 = $0.1556 per oz.

Bottle A costs $0.0309 less per ounce ($0.1556 - $0.1247). Over 32 oz, that saves approximately $0.99 compared to buying the equivalent amount at Bottle B’s unit price. Bottle A is the better value.

When the Bigger Package Is Not Always Better

While larger quantities often have lower unit prices, this is not always the case. Some smaller packages are priced competitively, or larger packages carry a brand premium. Always calculate the unit price rather than assuming the bulk option is cheaper.

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Frequently Asked Questions

What is price per unit?
Price per unit (or unit price) is the cost of a single unit of measurement for a product. It is calculated by dividing the total price by the total quantity. For example, a $4.00 box containing 20 items has a unit price of $0.20 per item. Unit price makes it easy to compare products of different sizes.
Why is unit price comparison useful?
Products come in many different sizes and package quantities. A larger package might look more expensive at first glance but actually cost less per unit. Unit price removes the guesswork and shows which option delivers the most product for each dollar spent.
Do stores display unit prices on shelf labels?
Many grocery stores in the United States are required by state law to display unit prices on shelf labels. However, the format varies by store, and not all retailers provide this information. Using a unit price calculator ensures you can compare any products regardless of labeling.
Can I compare items with different units?
For an accurate comparison, all items should use the same unit. Comparing price per ounce of one product with price per liter of another will produce misleading results. Convert all items to the same unit before comparing. For example, convert liters to ounces (1 liter = 33.814 oz) so all items share a common measurement.
Does a lower unit price always mean a better deal?
A lower unit price means you pay less per unit of product. However, other factors matter too: shelf life (perishable items may expire before you finish a large package), storage space, and whether you actually need the larger quantity. The best deal is the lowest unit price for an amount you will realistically use.